http://www.fmcgconsulting.co.nz/insights daily 0.75 2019-05-16 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/575e441ccf80a1d9c744b135/1465795698517/YTicon+fused.png Insights http://www.fmcgconsulting.co.nz/insights/2015/2/24/factors-that-influence-ranging-with-grocery-retailers monthly 0.5 2016-08-12 http://www.fmcgconsulting.co.nz/insights/2015/3/when-fmcg-advertising-is-a-waste monthly 0.5 2016-08-12 http://www.fmcgconsulting.co.nz/insights/8-mega-trends-affecting-the-global-fmcg-/-cpg-industry monthly 0.5 2019-02-06 http://www.fmcgconsulting.co.nz/insights/example-of-an-online-price-glitch monthly 0.5 2016-08-12 http://www.fmcgconsulting.co.nz/insights/practical-strategies-to-manage-fmcg-brands-in-a-sugar-tax-economy22016 monthly 0.5 2016-10-12 http://www.fmcgconsulting.co.nz/insights/5-fmcg-categories-in-long-term-decline-developed-markets22016 monthly 0.5 2016-10-09 http://www.fmcgconsulting.co.nz/insights/social-media-false-truth-bubble monthly 0.5 2019-02-06 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http://www.fmcgconsulting.co.nz/insights/tag/nestle monthly 0.5 http://www.fmcgconsulting.co.nz/insights/tag/brand+manager monthly 0.5 http://www.fmcgconsulting.co.nz/insights/tag/P%26G monthly 0.5 http://www.fmcgconsulting.co.nz/insights/tag/marketing monthly 0.5 http://www.fmcgconsulting.co.nz/insights/tag/Breakfast+Cereal monthly 0.5 http://www.fmcgconsulting.co.nz/insights/tag/grocery monthly 0.5 http://www.fmcgconsulting.co.nz/insights/tag/Strategy monthly 0.5 http://www.fmcgconsulting.co.nz/insights/tag/CPG monthly 0.5 http://www.fmcgconsulting.co.nz/insights/tag/pricing monthly 0.5 http://www.fmcgconsulting.co.nz/contact daily 0.75 2018-02-25 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/55828652e4b0b59144934e33/1434617439381/FMCG+Consulting-logo-black.png Contact http://www.fmcgconsulting.co.nz/values daily 0.75 2017-04-12 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/57933b59d2b857dd7098ba59/1469266840923/ Values https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/558285fde4b0a6d2b0f58427/1434617349539/FMCG+Consulting-logo-black.png Values http://www.fmcgconsulting.co.nz/home daily 1.0 2017-08-22 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/575e42f4f85082a729d23135/1465795328310/YTicon+fused.png Home http://www.fmcgconsulting.co.nz/expertise daily 0.75 2019-01-21 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/5791c752e58c62884976b429/1469265139425/ Expertise Strategy Localisation If your organisation is part of a large multinational or regional player, one is likely to have a global business / brand strategy prescribed to optimise in NZ. FMCG Consulting can help localise a business execution strategy while maintaining the key tenets of the global growth philosophy https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/578ec65fd482e9151eee85c5/1469265015549/ Expertise Pricing Strategy While this would sit within an overall brand strategy it is critical in New Zealand with close to 60% of supermarket sales sold on promotion. A sound pricing strategy ensures you extract full value from your products. https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/578f204e9f74566d5f3eae67/1469264872638/ Expertise Trade Marketing Guidelines Through comprehensive analysis working with your data provider to deliver trade marketing guidelines for each promotable segment which will help win in the market place. Trade Spend rather than being an ever increasing expense starts working more like a strategic growth driver https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/578eb2db6b8f5bd64689c994/1469262986332/ Expertise Brand Strategy Clarifies what position the brand should occupy in the consumers mind and why. Leading into communication, pricing and new product development strategy https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/578f17e0ebbd1ad4a386c4c5/1469262890934/hand-982048.jpg Expertise Consumer Insights The heart of growing a FMCG business is a sound understanding of consumer behaviour. FMCG Consulting can help crystallize a clear data strategy that captures insights to provide the winning edge in the marketplace https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/578efbf4f5e231d1bffdb1ec/1469263227730/ Expertise Research, Advertising, Media and PR agency appointment & management Includes providing a commercially measurable framework for investment in advertising, PR and sponsorship as well as evaluating and realigning your brand investments. https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/578f1e459f74566d5f3ea52f/1469263488960/ Expertise Category Reviews Creating a comprehensive category review which can positively influence your brands ranging/listing and distribution for new or current products. A category review is among the more common skills FMCG Consulting is asked to deliver https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/5791bae2197aea832799f345/1469263297330/ Expertise Brand Audit This clarifies the current state of the brand based on secondary data available. We identify this based on a number of metrics and estimate potential opportunities and risks. Ideal for Private Equity looking to buy a consumer goods business https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/5791bf3dff7c509ed46a7e23/1469265080333/ Expertise Standardised Reporting and Data Purchase Strategy Recommend a standard suite of internal sales and market reports which provide each stake holder the most relevant information in a simple, actionable form while aligning them all. Recommend which data needs to be purchased and at what frequency thereby reducing excessive data but providing better information and saving money https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/5791c60c9de4bbae635c500d/1469171283239/ Expertise Technical Training Our global training product FMCG Academy can create customised training programs or videos. A sample of fundamental skills training videos is freely available on this website here. These free micro videos offer a combination of academic and practical skills built over 20 years of experience with topics such as “How to analyse a category?”, “How to make a Product P&L?”, “How to write a brand positioning statement?” to name a few. https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/575e4371e707eb86c44dcdc4/1465795567874/YTicon+fused.png Expertise http://www.fmcgconsulting.co.nz/modus-operandi daily 0.75 2017-09-11 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/5792b7da9f7456b10f3fc34b/1469258391304/road-sign-1280256_1280.png Modus Operandi https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/579318058419c25e8ffc57f1/1469257909512/ Modus Operandi https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/558285dae4b0a6d2b0f583c3/1434617316695/FMCG+Consulting-logo-black.png Modus Operandi http://www.fmcgconsulting.co.nz/profile daily 0.75 2019-01-21 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/55d27b6fe4b0b8b5a15cf4be/1439857583947/Vk+march+9+green+background.jpg Profile https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/54d92faee4b02e032d87e069/1423519663004/ Profile **All brand names, logos and trademarks are owned by respective organisations https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/558285b0e4b0a6d2b0f58361/1434617277407/FMCG+Consulting-logo-black.png Profile http://www.fmcgconsulting.co.nz/fmcgacademy daily 0.75 2019-01-22 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/574ffdf8cf80a12ba2c1d7a2/1469084802252/ FMCG Academy https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/574fa3518259b5bf7976d360/1464840477873/YT+channel+icon.png FMCG Academy http://www.fmcgconsulting.co.nz/blog daily 0.75 2017-06-25 http://www.fmcgconsulting.co.nz/subscribe daily 0.75 2016-10-09 http://www.fmcgconsulting.co.nz/pricing-shop daily 0.75 2019-01-28 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/t/5c5b6b5e4785d3fecc1805e7/1549495147803/pricing+shop+thumbnail.png Pricing/Shop http://www.fmcgconsulting.co.nz/pricing-shop/90-minute-consultation-with-vikram-khanna monthly 0.5 2019-06-07 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/5c450a5342bfc13b9f8120ea/5c5b69a59140b749eb761eca/1549494703784/90+min.png Pricing/Shop - 90 minutes with Vikram Khanna http://www.fmcgconsulting.co.nz/pricing-shop/brand-strategy monthly 0.5 2019-06-07 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/5c450a5342bfc13b9f8120ea/5c4777504fa51a8e6eb157f4/1559871455864/brand.png Pricing/Shop - Brand Strategy Presented and Documented http://www.fmcgconsulting.co.nz/pricing-shop/retailer-listingranging-presentation monthly 0.5 2019-06-07 https://static1.squarespace.com/static/54ceb060e4b01483a5c55537/5c450a5342bfc13b9f8120ea/5c4f8e2b21c67c18ffe11173/1548717632700/Supermarket-Goods-Shelf-3.png Pricing/Shop - Retailer Listing/Ranging Presentation