FMCG consulting is a boutique consulting practice focused on assisting consumer product organisations.
Established by Vikram Khanna, I am a technically skilled consumer marketing, category management and FMCG e-learning professional with an MBA and over 20 years of experience growing global FMCG brands in New Zealand and overseas.
I bring senior commercial experience in New Zealand and Asia as Marketing Director/Head of Category/Trade Marketing, with global FMCG organisations such as Gillette-P&G, Ferrero, SC Johnson and Simplot. I am also the founder of FMCG Academy which started as a YouTube Channel with a few unwieldy, long videos to preserve some knowledge but seems to have grown organically to over 2,000 subscribers with over 30 knowledge videos.
Proven technical expertise in brand positioning, advertising/media development and management, through to insight based category reviews to ensure ranging with retailers in NZ.
With over 15 years experience in New Zealand I provide a sound local understanding of the constantly changing economic and retail environment. Whether you are looking to enter the New Zealand market or break into new segments or engage in negotiations on new price points with a retailer; I can help with sound, unbiased, creative and commercially viable strategies to ensure your brands are positioned for growth with the consumer, shopper and the retailer.
FMCG Consulting is not aligned or partnered with any retailer, broker, advertising, media, PR, BTL, data, research agency, therefore our recommendations will always be unbiased.
Please view my expertise to evaluate if I can assist in accelerating your business growth
Below are some of the global brands I have managed over a 20 year career in NZ and overseas