Consumer Insights
The heart of growing a FMCG business is a sound understanding of consumer behaviour. FMCG Consulting can help crystallize a clear data strategy that captures insights to provide the winning edge in the marketplace

Brand Strategy
Clarifies what position the brand should occupy in the consumers mind and why. Leading into communication, pricing and new product development strategy

Research, Advertising, Media and PR agency appointment & management
Includes providing a commercially measurable framework for investment in advertising, PR and sponsorship as well as evaluating and realigning your brand investments.

Brand Audit
This clarifies the current state of the brand based on secondary data available. We identify this based on a number of metrics and estimate potential opportunities and risks. Ideal for Private Equity looking to buy a consumer goods business

Category Reviews
Creating a comprehensive category review which can positively influence your brands ranging/listing and distribution for new or current products. A category review is among the more common skills FMCG Consulting is asked to deliver

Trade Marketing Guidelines
Through comprehensive analysis working with your data provider to deliver trade marketing guidelines for each promotable segment which will help win in the market place. Trade Spend rather than being an ever increasing expense starts working more like a strategic growth driver

Pricing Strategy
While this would sit within an overall brand strategy it is critical in New Zealand with close to 60% of supermarket sales sold on promotion. A sound pricing strategy ensures you extract full value from your products.

Standardised Reporting and Data Purchase Strategy
Recommend a standard suite of internal sales and market reports which provide each stake holder the most relevant information in a simple, actionable form while aligning them all.
Recommend which data needs to be purchased and at what frequency thereby reducing excessive data but providing better information and saving money

Technical Training
Our global training product FMCG Academy can create customised training programs or videos. A sample of fundamental skills training videos is freely available on this website here. These free micro videos offer a combination of academic and practical skills built over 20 years of experience with topics such as “How to analyse a category?”, “How to make a Product P&L?”, “How to write a brand positioning statement?” to name a few.

Strategy Localisation
If your organisation is part of a large multinational or regional player, one is likely to have a global business / brand strategy prescribed to optimise in NZ. FMCG Consulting can help localise a business execution strategy while maintaining the key tenets of the global growth philosophy