FMCG Consulting

New Zealand based strategy consulting and technical training practice focused on assisting consumer product organisations achieve step changing growth.

FMCG Consulting is an Auckland, New Zealand based strategy consulting and technical training practice focused on assisting consumer product organisations achieve step changing growth. 

Consumer Marketing / BRand Management

  Consumer Insights  The heart of growing a FMCG business is a sound understanding of consumer behaviour. FMCG Consulting can help crystallize a clear data strategy that captures insights to provide the winning edge in the marketplace

Consumer Insights
The heart of growing a FMCG business is a sound understanding of consumer behaviour. FMCG Consulting can help crystallize a clear data strategy that captures insights to provide the winning edge in the marketplace

  Brand Strategy  Clarifies what position the brand should occupy in the consumers mind and why. Leading into communication, pricing and new product development strategy

Brand Strategy
Clarifies what position the brand should occupy in the consumers mind and why. Leading into communication, pricing and new product development strategy

  Research, Advertising, Media and PR agency appointment & management  Includes providing a commercially measurable framework for investment in advertising, PR and sponsorship as well as evaluating and realigning your brand investments.

Research, Advertising, Media and PR agency appointment & management
Includes providing a commercially measurable framework for investment in advertising, PR and sponsorship as well as evaluating and realigning your brand investments.

   Brand Audit   This clarifies the current state of the brand based on secondary data available. We identify this based on a number of metrics and estimate potential opportunities and risks. Ideal for Private Equity looking to buy a consumer goods business

 Brand Audit
This clarifies the current state of the brand based on secondary data available. We identify this based on a number of metrics and estimate potential opportunities and risks. Ideal for Private Equity looking to buy a consumer goods business

Category Management / Trade Marketing

  Category Reviews  Creating a comprehensive category review which can positively influence your brands ranging/listing and distribution for new or current products. A category review is among the more common skills FMCG Consulting is asked to deliver

Category Reviews
Creating a comprehensive category review which can positively influence your brands ranging/listing and distribution for new or current products. A category review is among the more common skills FMCG Consulting is asked to deliver

  Trade Marketing Guidelines  Through comprehensive analysis working with your data provider to deliver trade marketing guidelines for each promotable segment which will help win in the market place. Trade Spend rather than being an ever increasing expense starts working more like a strategic growth driver

Trade Marketing Guidelines
Through comprehensive analysis working with your data provider to deliver trade marketing guidelines for each promotable segment which will help win in the market place. Trade Spend rather than being an ever increasing expense starts working more like a strategic growth driver

  Pricing Strategy  While this would sit within an overall brand strategy it is critical in New Zealand with close to 60% of supermarket sales sold on promotion. A sound pricing strategy ensures you extract full value from your products.

Pricing Strategy
While this would sit within an overall brand strategy it is critical in New Zealand with close to 60% of supermarket sales sold on promotion. A sound pricing strategy ensures you extract full value from your products.

  Standardised Reporting and Data Purchase Strategy  Recommend a standard suite of internal sales and market reports which provide each stake holder the most relevant information in a simple, actionable form while aligning them all. Recommend which data needs to be purchased and at what frequency thereby reducing excessive data but providing better information and saving money

Standardised Reporting and Data Purchase Strategy
Recommend a standard suite of internal sales and market reports which provide each stake holder the most relevant information in a simple, actionable form while aligning them all.
Recommend which data needs to be purchased and at what frequency thereby reducing excessive data but providing better information and saving money

Training & Cross Functional

  Technical Training   Our global training product FMCG Academy can create customised training programs or videos. A sample of fundamental skills training videos is freely available on this website  here . These free micro videos offer a combination of academic and practical skills built over 20 years of experience with topics such as “How to analyse a category?”, “How to make a Product P&L?”, “How to write a brand positioning statement?” to name a few.

Technical Training 
Our global training product FMCG Academy can create customised training programs or videos. A sample of fundamental skills training videos is freely available on this website here. These free micro videos offer a combination of academic and practical skills built over 20 years of experience with topics such as “How to analyse a category?”, “How to make a Product P&L?”, “How to write a brand positioning statement?” to name a few.

  Strategy Localisation  If your organisation is part of a large multinational or regional player, one is likely to have a global business / brand strategy prescribed to optimise in NZ. FMCG Consulting can help localise a business execution strategy while maintaining the key tenets of the global growth philosophy

Strategy Localisation
If your organisation is part of a large multinational or regional player, one is likely to have a global business / brand strategy prescribed to optimise in NZ. FMCG Consulting can help localise a business execution strategy while maintaining the key tenets of the global growth philosophy

  Marketing and Category Structure and Recruitment  There is no right way that works in all environments. A Marketing & Category organisation needs to keep evolving as as the environment evolves. Being experienced in nearly every position in marketing and category management, we can recommend the optimal structure to drive growth, streamline processes, reduce duplication while keeping the team driven and motivated. Recruitment is offered only as a service once we have worked with your organisation on other consulting assignments

Marketing and Category Structure and Recruitment
There is no right way that works in all environments. A Marketing & Category organisation needs to keep evolving as as the environment evolves. Being experienced in nearly every position in marketing and category management, we can recommend the optimal structure to drive growth, streamline processes, reduce duplication while keeping the team driven and motivated. Recruitment is offered only as a service once we have worked with your organisation on other consulting assignments

 

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